If you're reading this article chances are you're a Realtor in or around Portland, Oregon. The Real Estate market here is HOT and homes are flying off the market with barely enough time to even have an open house! Inventory is low and buyers are finding themselves stuck in bidding wars or submitting over asking price offers within hours of being on the market. With this being the reality we find ourselves in you may be asking - why spend the money on a 3D Matterport tour if listings with only photos are getting multiple offers? Here's why:
1) Offer the best to your clients
With PMAR & EMAR reporting a combined total of more than 9,000 Realtors serving the Portland metropolitan area in 2020 it can be easy to feel lost in the crowd. Although there are many things you can do to be a great agent, you can easily set yourself apart from the crowd by offering 3D Matterport tours to your sellers. Did you know that a whopping 74% of Realtors say they win more listings because they share about 3D Matterport in their initial listing appointments?!
2) It's time to adapt to the "New Normal"
As an industry, we have had to quickly pivot & innovate over this last year. The world is changing - and that's not necessarily a bad thing. Just as professional photos have become the industry standard, 3D tours have become the new normal as well. Over this last year, as a company, we have seen a 437% increase in 3D tours! This exponential growth shows that both buyers and sellers have a strong desire for this technology. Even so, not every agent has taken the "leap" into offering this service! Out of the 900+ clients that use RE PIXS only 104 have used our 3D Matterport technology. That means only 11% of Realtors are currently offering 3D Matterport to their clients.
3) Oregon is still an in-migration state
For many years, more people have moved into Oregon each year than have moved out of the state.
And as a Realtor you know there are many out of state buyers looking for homes right now. Having a 3D Matterport tour increases the likelihood of receiving even more offers! In fact, Real estate listings with more visual content (like video/Matterport) receive 403% more inquiries compared to those without it. These tours allow buyers to view the entire property virtually. This is not only great for out of state buyers, but also for local buyers who have to make quick decisions to submit an offer within hours of a property going live.
4) Increase brand awareness
The Real Estate world has become even more tech-savvy than ever before. We have learned the value of being agile along with the importance of being able to work from anywhere at a moment’s notice. Moving forward, we expect the Real Estate industry to transform into even more of an online and virtual service in the near future. Increasing your online brand awareness and enhancing the virtual aspects of your business is even more important than ever - we believe you can do just that with 3D Matterport tours!
Just a decade ago professional listing photos were reserved for luxury homes and commercial listings. Now nearly every listing has professional photos, and you know why? Because it's what buyers want and expect from their Agent nowadays.
According to an independent study done by Matterport and Mixpanel Analytics, they have found that:
- 90% of Realtors stated that Matterport helps them build a stronger brand in the marketplace
Who knew a simple 3D tour could help your Real Estate business so much!?
RE PIXS Photographer & 3D Operator - Sam Norwood hard at work creating a 3D tour!
Here at RE PIXS, we have always strived to be at the forefront of new Real Estate media technology. We were actually one of the first companies here in Portland, Oregon to offer 3D Matterport tours. In fact, Matterport (the company itself) hires our team as their preferred service provider here in Portland. We have completed thousands of 3D scans, and are trusted by big brands like Starbucks, US Bank, Bed Bath & Beyond, and many more! Our team is experienced and excited to work with you soon!
Easily book a 3D tour with your next listing at www.repixs.com/booknow
Have questions? Contact our office at (971) 295-1676 or send an email to firstname.lastname@example.org!
Learn more about the importance of 3D Tours and Fact-Check our statistics with these sources: