If your small business is anything like ours, chances are you had to pivot and adapt in a million different ways last year. 2020 was the year of Virtual meetings, turning your dining room into an office, and asking yourself "WTF just happened" over and over again! You might have caught yourself asking "How do I market myself and my business now??" and maybe you've even had to put yourself out there online more than you ever thought you would have to! You've done everything you can think of, and your social media efforts still... aren't... converting... Ugh! Although many of us continue to pivot and adapt towards the end 2021, it doesn't mean it's still easy or that we have it all figured out yet!
That's where we come in! Here are RE PIXS, our intention is to help Realtors like yourself show up online in an easy, authentic way that will help drive traffic to your small business! After all, your success is our success! We have ramped up our efforts to create win-wins and give you easy-to-digest marketing tips (like this blog post) to help you grow your small business into the sales-converting-super-business it's meant to be. We're ready to help you put all of those online marketing doubts behind. Together we will be looking forward bright-eyed and bushy-tailed ready to make this next year the BEST YEAR YET.
Here are our top 3 secrets to intentionally marketing your Real Estate business on Instagram:
SECRET #1: Defining Your Ideal Client
Who are they? What kind of Real Estate deal are they looking for? What do they like? What accounts or hashtags do they follow on Instagram? What inspires them? What do they post about online? Pull out your favorite journal and start writing about your ideal client, the more details the better! DO NOT SKIP THIS STEP! It's so important that you are able to clearly define who you are marketing to online. We see so many small businesses posting inconsistent content and chances are it's because they haven't clearly defined who it is they are speaking to. Keep in mind, your target audience criteria should be your dream client - not necessarily the clients you're already working with on a regular basis (unless they are already your dream clients of course!).
Need more journal prompts for defining your ideal client? Be sure to follow RE PIXS on Instagram to download our FREE Intentional marketing worksheets (launching soon!)
SECRET #2: Setting Your End Goal
Setting goals is so important in business, and in life in general. One of our favorite quotes is "You can't hit a target you cannot see, and you cannot see a target you do not have" by Zig Ziglar, meaning if you don't know what you're aiming for, you will miss your mark every time. If you're reading this - chances are you've been an entrepreneur for a while now and you've probably sat down a time or two to set your business goals. However, have you taken the next step to break down your year-end goals? Are they broken down into tangible action items? Do you know how you can utilize an online marketing strategy to reach them faster? These are all great questions you should be asking when setting your goals for this upcoming year.
Let's say you have a goal to sell $100M in Real Estate this next year. The next step is to determine where your leads are coming in from and what percentage of your business they account for. If you have data from the previous year, we suggest analyzing it and honing in on the marketing strategies you used that had the highest conversion rate and/or the best quality of leads. If online marketing was not a part of your strategy for generating leads last year, you have an amazing opportunity to significantly grow your business! Did you know that 47% of real estate businesses note that social media results in the highest quality leads versus other sources according to SproutSocial.
If you need help determining how you can break down your goals, you will love module one of our Intentional Marketing course where we give you the exact steps needed to set your yearly goals and turn them into action items. We're opening the doors to our course for only one week so don't miss out! Want more information? Follow us on Instagram to be the first to know!
SECRET #3: Curate content & Use CTAs (Call to actions)
A crucial part of intentional marketing online is curating content that your ideal client actually wants to see. One of the biggest mistakes you can make in online marketing is posting irrelevant content with no call to action. Take a moment to look at the last 3 posts you put up on your social media - is it obvious what you do or who you help based on your last 3 posts? Is the content you posted relevant to what your ideal client would likely want to interact with? Why or why not? Did you use a call-to-action? How did you ask for others to engage with you? Did you ask them to message you? Or maybe to comment on your post? If not one of the best things you can do for your online marketing is to start using call-to-actions which will increase your engagement drastically. And when you increase your engagement the chances of you converting your followers into leads also skyrockets!
If all of this seems overwhelming to you, it's okay! We have put together an AMAZING resource for you. The last few months our team has been working so hard behind the scenes to create an entire e-course just for Realtors like you. In today's climate online presence is more important than ever, and moving into the future your business literally depends on it. And you know what? Intentionally showing up online doesn't have to be difficult. We're here to walk you through the entire process of creating, curating, and maintaining a beautiful online presence - starting with Instagram.
Our intentional marketing course is designed to help Realtors like you turn your Instagram page into an authentic and purposeful sales funnel that will capture leads simply by teaching you how to show up online in an intentional way that attracts your ideal clients. You are a gift to this world and it's our goal to help you share your light with others because there is no one quite like you. Your dream clients are out there waiting to find a Realtor as special and unique as you! All you have to do is show up online - and we will show you how.
Be sure to sign up for our new Intentional Marketing Course wait list to be the first to know about its launch!