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Elevate Your Multifamily Strategy: The Power of Community Lifestyle Video Assets

The landscape of commercial real estate marketing is evolving rapidly. While high-quality unit photography and virtual tours remain essential, today's prospective renters—especially in competitive urban markets—demand a deeper connection before they ever schedule a property tour. This imperative is where Community Lifestyle Videos become a critical asset.


At RE PIXS, we specialize in producing cinematic neighborhood videos that highlight not just the physical amenities of your apartment complex, but the aspirational lifestyle that comes with residency.



What is a Community Lifestyle Video?


For commercial marketing teams, the simplest definition is this: A Community Lifestyle Video is a concise, high-impact marketing film that strategically blends premium footage of your property's exterior and common areas with dynamic scenes from the surrounding neighborhood and key community features.

Think of it as a "Location-as-Amenity" showcase:

  • Trendy local bars, coffee shops, and restaurant patios.

  • Proximate parks, walking/biking trails, and green spaces.

  • Unique local boutiques and retail hubs.

  • Transit accessibility and community events that define the resident experience.


These videos do more than display the space; they empower prospects to visualize their future life and integration into the neighborhood fabric.




🔑 Why Community Lifestyle Videos are Essential for Multifamily Marketing


Community lifestyle video assets deliver measurable ROI by addressing core business objectives:

  • Driving Emotional Resonance & Brand Loyalty: Renters are choosing a lifestyle first. These videos give prospects a visceral sense of the area's mood, energy, and convenience, fostering an emotional connection to your property's brand before they sign a lease.

  • Maximizing Listing Engagement & Performance: Assets that effectively showcase both the property and the neighborhood scenery consistently achieve higher click-through rates and significantly longer watch times. This boosts the performance of your listings across ILSs (Internet Listing Services), social campaigns, and the property website, ultimately increasing qualified lead generation.

  • Selling the Neighborhood, Not Just the Four Walls: In dense or competitive markets like Portland and Vancouver, a property becomes dramatically more compelling when prospects see the adjacent microbrewery, the morning espresso spot, or the serene nearby jogging route. It turns location into a powerful leasing differentiator.

  • Optimizing Lease-Up and Occupancy Rates: Multifamily complexes, particularly those in lease-up phases, benefit immensely from this focused, lifestyle-driven storytelling. It helps accelerate decision-making and justifies premium rental rates by showcasing the full value proposition.

Note: A well-produced Community Lifestyle Video is a long-term Marketing Asset, not a one-time listing expense. It supports social media campaigns, leasing office presentations, and website conversions for the life of the property.



Our Production Methodology


At RE PIXS, our process is built on technical excellence and intentional storytelling. We employ cinematic movements, prioritize natural and appealing lighting, and structure the narrative to maximize impact.

We begin by establishing the neighborhood’s character, then seamlessly transition to the apartment complex's features, demonstrating how the property is the central hub within that desirable community ecosystem. The result is a highly polished video that brings your entire value proposition together into a cohesive, compelling pitch.


🎯 Strategic Deployment: When to Integrate These Assets


Consider incorporating a Community Lifestyle Video into your marketing mix when:

  • You need to significantly elevate the perceived value of a complex situated in a highly desirable or emerging neighborhood.

  • You are targeting out-of-town or relocating renters who need a sophisticated, concise sense of the area's feel and accessibility.

  • You are looking to create evergreen, high-value marketing assets for large-scale complexes or portfolio branding.

  • You require a powerful tool to ensure your complex stands out and captures attention in highly competitive leasing markets.

A Community Lifestyle Video isn't merely marketing; it’s an upgrade to the prospective resident's research and discovery experience.


Ready to Differentiate Your Portfolio?

If you are committed to making your next complex stand out and truly capturing the aspirational lifestyle surrounding it, our team is prepared to execute. Community videos are one of the fastest-growing necessities in commercial real estate marketing, and neighborhoods in markets like Portland and Vancouver are full of lifestyle assets worth showcasing.



Let’s Create a Visual Asset That Drives Leasing Velocity

Our experienced professionals are focused on capturing the true essence of your multifamily asset and producing visuals that sell the experience. From luxury high-rises to garden-style communities, RE PIXS helps Portland and Vancouver properties achieve maximum occupancy through intentional, high-quality media.


📩 Email us for a custom quote Let’s make your next project one that gets noticed.

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