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Drones are becoming increasingly popular among realtors because they offer a unique perspective on properties. Curious as to when is best to fly a drone, why Realtors use drones, and what properties they're best for? Read on! Why Realtors Use Drones To highlight local amenities Using drone photos or video is the easiest way to show the distance to local attractions like restaurants, schools, parks, etc. Aerial drone footage is a great way to help prospective buyers invest in the lifestyle of living in a particular area or neighborhood. Take this home, for example. The exterior shot from the ground is beautiful, but the drone photo shows the proximity to the lake - making this home even more desirable! Capture a flattering perspective Sometimes photos from the ground don't do a property justice - Especially when homes are built on a higher elevation than the road, or positioned on or near an incline. This property is a great example, showing the difference drone photos made in capturing the backyard and decks. Although both photos are beautiful, the aerial shot really helps viewers imagine the area better. Did you know?! According to Sold by Air, 83% of sellers prefer to work with an agent using drones to capture their listings. Drone Photos can be a great way to show proximity to local attractions., but there are also certain properties that yield themselves better to drone photography rather than traditional photography. We recommend drone photos for every single listing that is built on a slope, a hill, or in a tiered neighborhood. Not only can you get a sense of the area, but with a drone, you can also get close-up shots that complement the structure of a home or building in a unique environment. When is the best time to fly a drone? There are a few things you must consider when ordering drone photos or videos. The best time to fly a drone depends on a few factors, listed below. 1) The weather. Technically, an overcast day is the best day to fly a drone and capture footage because the clouds act as a light diffuser, making the lighting on the house even. Whereas on sunny days, you may notice harsh shadows or blown-out highlights. So take a look at the weather prior to ordering your drone photos or videos. And of course, please keep in mind that we cannot fly our drones in rain or during a high wind advisory. 2) The area. Properties within close proximity to an airport, large event space, or government property may have Geofencing surrounding them. Geofencing is a technology that is built into drones that will prevent a drone from flying in that area. These airspaces are geofenced because it is deemed unsafe to fly in these areas. If you are curious if the property you're listing is in a "no-fly zone" you can look up the address here. A common misconception is that we fly drones inside a house, however, this is not the case. When our team makes videos of the interior of a home, we utilize our DSLR cameras and in post-production, we combine the drone aerial footage of the exterior with the camera footage from inside the home. 3) The time of day. The worst time to capture drone footage is when the sun is low in the sky and directly behind a house. If the front of the home faces west, then the sun will set behind the home and cause poor lighting conditions later in the day. The best time to photograph a home that faces west would be in the morning or early afternoon. If you're unsure of how the direction of the sun will impact your shoot you can download this app to help predict sun placement, which will allow you to coordinate for the best lighting possible. What properties are drones best for? We highly suggest drones for all high-rise condos in a downtown location, any property within a 10-mile radius of downtown, and for horse properties or homes that have acreage and/or views of the mountain, river, lake, or ocean. Not sure if your listing will work with a drone? Give our office team a call and we can discuss your upcoming shoot! (971) 295-1676 At RE PIXS, we think all properties listed should have professional photography. No matter who you use for photography, just make sure you're hiring a pro. It is absolutely essential that you list a property with professional photos in the Real Estate world today. Houses built on an elevation or property with acreage and/or mountain/scenic views should always include: Professional Photos 3D Zillow Tour Zillow Walk-through Drone Photos A high-rise building or listing close proximity to local amenities should always include: Professional Photos 3D Zillow Tour Zillow Walk-through Drone Photos and/or Drone Video A luxury listing should always include: Professional Photos 3D Matterport Tour and/or Internal Video 3D Zillow Tour Zillow Walk-through Drone Photos and/or Drone Video A basic listing marketing package should always include: Professional Photos 3D Zillow Tour Zillow Walk-through Recommended COVID-19 listing marketing should always include: Professional Photos 3D Matterport Tour 3D Zillow Tour Zillow Walk-through Most minimal listing marketing should always include: Professional Photos 3D Zillow Tour Still have questions? We would love to answer them for you! Give us a call or send us a text at (971) 295-1676. How to Book Drone? The reality is that homes on the market nowadays will sell regardless of what media you use. There is just THAT much demand, however, just because you don't neeeeeed it doesn't mean you shouldn't utilize professional media (Just because a FSBO doesn't neeeeed a Realtor, doesn't mean they shouldn't utilize a professional... catch my drift? 😉). We might be a little biased when it comes to professional real estate media, but we truly care that our agents are represented in the best light possible. Are you ready to elevate your listings above the rest with aerial drone photos and video? Because we're ready to help you! Click the link below to book your shoot! Meet our Pilots The most important thing to remember when ordering anything with a Drone is to make sure the operator is licensed and insured. There are so many drone operators out there who are not actually licensed, and if they're not licensed you can probably be certain they're not insured either. Not only is it illegal for these drone operators to charge for their services, but it also brings up some pretty messy liability issues for everyone involved if the drone were to crash. All drone operators at RE PIXS are FAA-licensed UAV pilots and currently hold a $1M accidental damage insurance policy. The RE PIXS Team consists of 5 FAA-licensed UAS pilots. When booking a shoot with RE PIXS you'll see one of these smiling faces operating their drones! Ryan USAF Veteran, Licensed UAV pilot, Lead Drone Pilot, Lead Videographer Patrick Licensed UAV pilot, Lead Photographer, Videographer, 3D Operator Danny Licensed UAV pilot, Photographer, Videographer, 3D Operator Sam Licensed UAV pilot, Photographer, Videographer, 3D Operator Jon UAV pilot in training, Photographer, Videographer in training, 3D Operator

Working for Realtors is our lifeblood at RE PIXS, we love photographing residential properties. But did you know we also work with commercial brands on large-scale projects too?! Our team has been honored to do projects for Nike, MGM on the Las Vegas Strip, Chick-fil-a, Starbucks, and more! We wanted to share a few of our big projects with you because we are working to extend our brand more into the commercial space over the next few years. Don't worry we will always continue to offer top-of-the-line residential shoots for our beloved agents. As you're well aware - the world and the Real Estate market have changed so much over the last few years and as a company, we're dedicated to staying at the forefront of new technology, and simultaneously chasing new opportunities that strengthen and align with our company's long-term goals. We've done many commercial projects, but here are a few of our favorites. Click on each image to open an interactive 3D Matterport tour! Walk through a Field of Tulips at sunrise at the Wooden Shoe Tulip Farm Explore the Nike Campus' Newest Bridge Tour the World of Speed Museum Visit a Coffee Roastery Aren't these amazing?! Do you know of a business owner who is ready to bring their marketing to the 21st century? At RE PIXS we offer photography, 360 photos, video, drone, and 3D tours with Google Maps integration for commercial properties. That's right! A $200 referral opportunity for any individual who shares RE PIXS with their favorite commercial brand. Referral credit will be given once a business books photos & a 3D tour with us.

Our team at RE PIXS has scanned thousands of spaces since we first started offering 3D Matterport tours in 2016. Did you know that RE PIXS was one of the first providers in the Portland market for these kinds of tours!? And as a matter of fact, as a trusted Matterport partner, Matterport refers jobs to RE PIXS directly. We take pride in being at the forefront of new technology in the Real Estate Industry. Matterport has grown and developed significantly since its start and now offers many add-on options that you may not even know about. We're here to teach you about our 8 favorite little-known Matterport secrets! 1. Floor Plans Increase a buyer's interest and engagement by offering a black and white floor plan with your 3D Matterport tour. This classic tool helps buyers visualize the space in an easy way, which is especially great for buyers who get overwhelmed with the information overload from 3D tours. As an agent, you're most likely well aware that there are buyers and sellers out there who love 3D tours and those that hate them. Offering a 2D schematic floorplan alongside a 3D matterport tour is a great way to promote your listing to a wide range of prospective buyers. "Matterport Schematic Floor Plans are a 2D representation of your property—complete with room measurements and illustrations of property features. Matterport's Schematic Floor Plans can save you time, money, and hassle." Floorplans are also a cheap addition to your marketing portfolio! You can easily add them to your listing presentations to differentiate yourself as an agent. These schematic floorplans are very appealing to sellers that still expect (and want) more traditional marketing methods. It's important to note that not all Matterport providers in the Portland area are the same. These floorplans are only available through companies that use professional 360 cameras and subscribe to the Matterport business plan (like RE PIXS!) Floorplans are not available with all 360 cameras or smartphone captures. 2. 360 Photos These photos are great for sharing on social media! 360 photos are the images you see on Facebook where you can turn your phone from left to right which enables you to get a full 360-degree view of the image. Here at RE PIXS we typically capture 3D photos of the front of a property and a few photos of the backyard or other features outside the home. You can easily download these to share on social media. Be sure to let your photographer know if there are specific 360 photos you'd like them to capture. 3. Google Street View The best marketing tool for your business is to add a 3D matterport scan to google street view. This allows online visitors to get an inside look at your business! Having a street view of your business will also increase your visibility on Google Maps. This is a great way to give your customers clarity on what to expect when visiting your establishment. According to Matteport, consumers use mapping products 44% of the time to search for businesses. And Google Businesses with photos and 3D tours are twice as likely to generate interest compared to those that do not have these marketing assets. Here at RE PIXS we also do commercial projects. Do you know of a small business owner who would love to drive more traffic to their shop? Send them our way! And have them mention your name when booking and you'll both receive $25 off your next appointment! 4. Virtual Staging Did you know that Matterport offers virtual staging through outside providers?! This is a newer feature and a fantastic way to show off a property's potential. There are multiple companies that offer 3D staging these days. However, Matterport partners with a UK-based company called VRPM. Please note that 3D virtual staging has additional costs. Want to view a virtually staged matterport? Click the link below! https://my.matterport.com/show/?m=cEU2esELgXr 5. TruePlan with Xactimate Take Matterport 3D scans to the next level with TruePlan. "A first-of-its-kind service, the Matterport TruePlan™ add-on generates SKX files in both floor plan and 3D views from Matterport models that can be easily imported into Xactimate™ software. Restoration contractors and insurance adjusters no longer need to manually measure and sketch to estimate repair and rebuilding costs. Our turnkey TruePlan add-on service delivers an accurate Xactimate-compatible file (.SKX) within two business days after you place your order with Matterport. See how ATI Disaster Recovery Services saved more than $123,000 and 163 days of sketching per individual with Matterport TruePlan. TruePlan provides objective documentation of as-built features and measurements to accurately calculate building damage and generate property loss estimates." 6. Room Measurements & Automatic face blurring Matterport allows you to "accurately measure anything within your 3D model — from room sizes and doorways to elements in the space itself. Using Measurement Mode, you can save time by eliminating multiple visits to the physical site. A standard feature in Matterport, you can open any 3D model and measure any element within the space, on any device. Check if furniture or equipment will fit in a particular spot, or even if it will fit through doors, from your desktop or smartphone. Measurement Mode is a valuable tool for sharing information and unlocking the potential for smarter space planning, utilization, and collaboration." Easily protect your client's privacy by using the custom blur brush. "Blur Brush is enabled by a machine learning algorithm when a scan is uploaded. Designed to blur only human faces, automatic face blurring is an extra level of protection when scanning a public place, such as a museum or retail store." 7. Showcase & VR Mode Matterport allows users to view properties in multiple ways. The term "showcase" refers to a standard Matterport tour like the one below. A showcase allows you to walk through the house, view it in dollhouse mode, and see an aerial view of the floorplan. You can take your Matterport tour to the next level by utilizing VR goggles. When you view the property through VR you can look around the house as if you are actually standing in the room! Its a fun way to tour properties from the comfort of your own home! 8. Can post on Vrbo & Home Away Matterport recently partnered with VRBO & Home Away to allow your 3D scans to be posted directly to your listing! According to Matterport, this feature will allow you to increase bookings by up to 14%! "With a single 3D Matterport model, you can easily create valuable marketing assets: 3D guided tours, 4K photos, floorplans, videos, and more. With the power of Matterport + Vrbo, you can: Increase bookings by giving renters the immersive experience of being on the property Increase engagement with your listings with a differentiated online experience Reduce traveler inquiries and cancellations by providing the most realistic visuals Improve reviews by setting expectations that match the actual property." Now you're in the know! Thanks for reading through our 8 little-known Matterport secrets. There are so many things you can add to your Matterport scans! If you have any questions or want to try out any of the above features feel free to reach out to our team. We would be happy to assist you! info@repixs.com | (971) 295-1676 | www.repixs.com This information was sourced from the Matterport Blog. Want in-depth information? You can read further here: https://go.matterport.com/trueplan https://matterport.com/how-it-works/schematic-floor-plans https://matterport.com/digital-twin-features https://go.matterport.com/VRBO-Single-Property-Owner.html

The Portland Real Estate market has been hot for a while now. As an agent, you’ve probably thought or heard someone say “we don’t need pro photos to sell a home in this market”, and the reality is - that is correct. You don’t NEED to have all the fancy marketing media to have multiple offers on a listing these days. It might seem like a great idea to save a few hundred dollars up front, but have you considered the long-term cost of listing without pro photos? I can guarantee it’s significantly higher than the cost of any marketing materials you might want. See what our surveyed buyers had to say about homes they saw online without professional photos. #1 - Buyers say they will skip right over your listing, EVEN if it meets all of their search criteria. “When I was searching for a home, I literally skipped right over any that didn’t have a nice cover image. Even if it met all of my criteria in the search.” “In my opinion, a listing without pro photos is not worth looking at or going to see even if it meets my search criteria” If you decided you're not going to use professional photos, you must first ask yourself, how many qualified buyers might not even look at my listing just because it doesn't have nice photography? On top of that, how many buyers will never come to see it in person? When listing a property we all know that more traffic means more offers. If your listing isn't being seen by qualified buyers simply because of the lack of online presence, you're missing a huge opportunity to sell faster and for higher offers. That alone should be reason enough to make sure your listings at least have professional photography. Thankfully, there are a lot of agents (like you) who always purchase pro photos, the next step is to think about what can set you apart above the rest. Not only will it make you and your listing look good, but 3D tours will also generate even more traffic to your listings because of the search algorithm on Zillow. Read our latest 3D Blog post to learn more. Try one of our 3D Tour options for as little as $85! #2 - Buyers assume there is something wrong with a house just because it doesn't have professional photos “Seeing a listing without professional photos makes me think there is something wrong with it. You know like when you’re swiping on Tinder and the person's main image is of a landscape how it instantly makes you think "RED FLAG" and you wonder what they’re hiding? That's what it’s like when homes have bad photos. I ask myself, what are they trying to hide?” This one made us chuckle because it's so true! We as humans use visual cues to come to conclusions about everything. Seeing a house without pro photos is like judging a book by its cover. We all know that the cover of a book or a photo of a house doesn't tell the whole story. However, how many times do we glance right over something great because it didn't appeal to us at the first sight? Without professional photography, you are leaving room for buyers to assume there is something critically wrong with the house. #3 - Buyers won't list in the future with an agent who doesn't use professional photography “I literally cringe when I see a listing without professional photos, I think it is such a disservice to the homeowner and potential buyers.” You are missing future deals based on how you present your listings today, which is thousands of dollars in lost commission. Ouch. This one stings a little more than the rest. Choosing to save a couple of hundred dollars on listing photos, actually costs you thousands down the road. #3 - Buyers think agents that list without professional photos are lazy and/or cheap “When I see a listing without pro photos the first thing I think is: What else did they do this cheap?” We're all for Realtors saving money, but there are some things you just don't want to cut corners on. Your digital marketing is one of them. It's important that you think about your public profile and your online presence. How do you want others to view you as an agent? I bet the words "lazy" and "cheap" are traits you would not want your clients, colleagues, or buyers to believe when they think about you as an agent. #4 We asked, "Would you list with an agent that didn’t have pro photos?" No, Nope, Never, No. A resounding "NO" from every single person asked. Based on this evidence it’s obvious that choosing to opt-out of professional photos is doing you, your clients, and potential buyers a huge disservice. If you're not sure what marketing media is best for your upcoming listings check out our blog showcasing all the services we offer here at RE PIXS. Still not sure what to order? Read our blog Virtual Tours: What's the Difference?! Now that you know exactly why you need professional photos on your listings, let's talk about what you have the potential to gain by choosing to add professional photography (& more) to your marketing package. The potential for leads based on your professional marketing strategy Happy clients who have confidence in you as their agent More traffic to your listings More, and possibly larger, offers An overall a faster sale As you can see, there is so much to gain by spending a couple of hundred dollars upfront on your listing package. At RE PIXS, we want you to look good online and in front of your clients. We truly care that you have all the marketing resources you need under one roof. As a company, we stay informed about all of the latest real estate marketing trends and want to provide our agents (like you!) with all the best resources. If you have any questions about what to book, or which services will be best for your listing don't hesitate to reach out. We are happy to help make you and your listings shine! Call or text us today at (971) 295-1676 Ready to book a shoot? Click the image below!

If you've been working with us for a while it's no surprise that we offer drone services for our agents, but we wanted to take you behind the scenes to learn what exactly makes the RE PIXS Drone team special. First of all, every single Drone Pilot working on the RE PIXS team is licensed through the Federal Aviation Administration. Our drone team goes through hundreds of hours of learning, studying and testing prior to flying on our team. These days it's a requirement to be licensed to fly a drone commercially - but heed caution, you'd be surprised how many businesses are flying drones without proper certification in our area. As a Realtor, it's smart to ask any drone pilot for proof of their Part 107 license to be sure they are compliant with FAA rules and regulations. Not only are our pilots licensed, but they are also commercially insured. Having insurance to fly a drone for real estate is surprisingly not a requirement! Many professional drone operators who say they are insured are only actually insured for their own personal property damages. Using a drone pilot without commercial insurance could be a huge liability to you and your clients. This is too often overlooked by many real estate professionals. Did you know that RE PIXS also does commercial shoots? We have proudly worked with Nike, Chick-Fil-A, Starbucks, US Bank, resorts on the Las Vegas Strip, and so many more big projects! Because of the scope of these high-profile jobs, we are required to have millions of dollars in commercial insurance coverage. This is good news for Realtors because you can rest assured that RE PIXS holds commercial insurance well above and beyond the minimum needed for real estate shoots. When ordering aerial media from us, you can have peace of mind that wherever our drones fly you and your clients are covered. The reality is that homes on the market now-a-days will sell regardless of what media you use. There is just THAT much demand, however, just because you don't neeeeeed it doesn't mean you shouldn't utilize professional media (Just because a FSBO doesn't neeeeed a Realtor, doesn't mean they shouldn't utilize a professional... catch my drift? 😉). We might be a little biased when it comes to professional real estate media, but we truly care that our agents are represented in the best light possible. Sometimes that means elevating your listings above the rest with aerial drone photos and video. Want to see some examples? Look below! There are a few properties we believe should always include drone photos and videos like commercial properties, high-end properties, homes with acreage, a waterfront view, or a stunning mountain scene, just to name a few. Drone photos and video can also be a great way to show proximity to local attractions too, like this amazing Portland home in the video below. Photos alone would not have been enough to capture this unique home! We also recommend drone photos for every single listing that is built on a slope, a hill, or in a tiered neighborhood. Not only can you get a sense of the area, but with a drone, you can also get close-up shots that complement the structure of a home or building in a unique environment. Check out this example: Photo from the ground - Photo from the drone - Aerial view of the property Here at RE PIXS we offer a whole array of drone services including drone photos, drone video, and internal video (Internal video is shot from our fancy cameras throughout the inside of the home, we do not fly our drones inside - although it would be fun, it's not safe) You can pick and choose whatever fits your budget and the needs of your listing. We want to reward Realtors who go above and beyond, so we offer a discount when you bundle any of our services together. Not sure what to order? We have options! You can order drone photos on their own for $225, or add them to your photo package for $185! Looking for a video on your upcoming listing? Drone Video + Internal Video combination starts at $450 for homes up to 3,000 sq ft. *Pro-tip - add this service to your photo order and save $65! Don't want video inside the house? No problem! You can also order an exterior drone video for $325 when booked with regular photos Drone photos are included in every drone video order! Have a LOT of listings? Want to save money? RE PIXS proudly offers bulk order discounts for all of our services. This option is a fan favorite of our Elite Clients! Email us at info@repixs.com to learn more about the perks to becoming an elite client. Still curious about pricing? Call us today to get a quote on your upcoming listing (971) 295-1676 Kyland or Christina will be happy to assist you! Ready to fly? Book your shoot by clicking the banner below. We can't wait to work with you!

If you've been around here for a while, then you know RE PIXS does things a little differently than most businesses. As Angie (our favorite past manager) would say, we are a rare unicorn in a sea of small businesses and Real Estate Services. Over the past few weeks, we have been showcasing our amazing team, community engagement efforts, and our awesome services. But what else makes us truly unique? Keep reading to see 5 reasons why we are different! 1. FULL-SERVICE MEDIA SPECIALISTS As we open the doors into our small business, the first thing to note is that RE PIXS is a one-stop-shop for all your Real Estate media needs! That's right. We provide everything from basic photography, drone, and Matterport 3D scans, to internal video options, and even Zillow add-ons under one small roof! If you need to get a full package of high-quality media for your next listing, you've come to the right place! 2. IN-HOUSE EDITING When we say full service, we mean it! For a lot of photography companies, editing is something that is outsourced or done by someone else due to time constraints, cost, or skill level. Well, RE PIXS has a full editing team, that allows for consistency across the board, no matter who your photographer is! Keeping our editing in-house is something we really value as we like to ensure our quality of service is on par with what you expect, AND so that we can quickly respond to edit requests. As some of you may have experienced, if there is ever a specific editing request you have, we can take care of it at the drop of a hat! So, it's really a win-win! MEET OUR AMAZING IN-HOUSE EDITING TEAM! KP, Mary, and Kyle! 3. WOMEN OWNED AND OPERATED: Our small business is owned and operated by women. We embrace diversity and inclusion across all operation levels of our company, and this is something we are very proud of. As a Realtor, we want you to know that when you work with RE PIXS, you are working with a company that recognizes and celebrates differences in the human race. We work hard to create a culture of acceptance in our company, and harassment and discrimination of any kind is not something we tolerate here! MEET THE WOMEN BEHIND THE SCENES! Ashley, Amanda, and Christina! 4. RELATIONSHIP-FOCUSED You may have heard us use the phrase, People First - Always a time or two, and that is because we TRULY mean it. What this means for our clients is that we are dedicated to providing a high-quality service, with personable staff, and operating with our hearts. If you ever need to reach out to us with an emergency of any kind, we will try our very best to accommodate you! For our team, this means we consistently are dedicated to improving processes to ensure they feel taken care of. We create a safe place to work, where any individual can bring up ideas or areas of improvement and feel heard, welcome, and appreciated while doing it! We treat our team like a family, and we want the same for our Realtors! 5. ELITE MEMBERSHIP PROGRAMS Want even more savings and rewards? We've created an Elite Partnership program for Real Estate Companies, Teams, and Top Producing Realtors who are looking for more than a photography vendor. This program is for those of you who desire to establish a true partnership between our businesses. ​ Our Elite Partnership program gives our relationship-based business the ability to become an extension of you and your business. We learn the wants and needs of your business and build a marketing plan together that you'll love. We know the hassle that comes with paying deposit fees, paying for add-ons, or having to input specific notes into every booking. Thankfully, we have an ELITE membership program that highlights our clients that pay in bulk, and that spend a certain amount with us throughout the year. We value loyalty, and by booking with us frequently, you will earn your spot as an ELITE member showering you with benefits throughout the year! ​ Our Elite Client tiers include Silver, Gold, and Platinum to suit the needs of individual agents, teams, and companies. The minimum initial investment for our Elite Client Partnership is $2,250. Well, there you have it! A little inside scoop into what makes RE PIXS unique. We are a small business operating in the Portland Metro area with BIG plans and STRONG ideas on how to change the game in Real Estate media and business ownership. If you'd like to stay up to date with our plans to grow and impact others, make sure to subscribe to our email list and get blog updates weekly!

You've asked for it, and we've delivered. RE PIXS now offers room measurements as an add-on to any photoshoot! Over the last year and a half, our team has been doing measurements for some of our top clients and we are excited to roll out this product to all of our agents. As a Realtor, you know that having correct square footage data is imperative to your listing. Give yourself and your team some peace of mind and add these simple laser measurements to your next order. You'll easily be able to confirm the listing data you have gathered from your seller and also be prepared to answer any potential questions from buyers regarding room sizes. How do we get measurements? Our team utilizes industry standard BOSCH laser measuring tools and goes room to room to get as accurate measurement data as possible. We record our measurements in a spreadsheet with room descriptions and deliver them to you the following day. As always, your photo delivery is guaranteed within 24hrs and the same goes for your room measurements. How do I book this add-on service? Starting February 2022, you can add this to any photoshoot through our regular booking calendar. Save yourself a trip and some time by utilizing our team to gather room measurements for you. How much does it cost? Room measurements are $25 for homes up to 3,000 sq. ft. and $50 for homes up to 5,000 sq. ft. If you are a Platinum Elite Client, this add-on service is completely FREE to you, as a token of appreciation to thank you for your continued support of our small business. If you're on our email list - congratulations you'll get a coupon for a FREE room measurement add-on! If you haven't joined yet, it's never too late. Sign up below!

“What is the hype about Zillow 3D tours and Walkthroughs anyway?” is a question we, as a professional real estate photography company, get asked quite often. We feel as if it is our duty to help agents understand the ever-changing world of real estate marketing so that you can make educated decisions about your marketing plan for your upcoming listings. We’ve done the research, asked recent home buyers, and talked to top producing agents to get all of the varying opinions of Zillow 3D Tours & Walkthroughs. If you’ve never used a Zillow 3D tour or walkthrough before – you’ll be surprised at our findings. After all the research and discussions we’ve compiled in this blog post, you’ll understand why we think Zillow tours and walkthroughs should be added to all of your listings moving forward even if you’re an agent who falls in the “I hate Zillow” category. Before we get started let's clarify what the different Zillow tour options are: Zillow 3D Tour - A compilation of panoramic photos stitched together to create a “3D” effect of the home. Zillow Walkthrough - A simple video captured by a videographer walking room to room inside the home. Often times when we introduce these newer Zillow features to agents we get a sigh or eye-roll. If you’re a Realtor, either you “hate” Zillow or you know an agent who does. As frustrating as some facets of Zillow can be – the reality is that they are here to stay and they’re changing the Real Estate landscape as we know it. It’s no surprise that Zillow has become the #1 residential search tool in the country after we got the results back from our independent study - we found that Zillow was the preferred search method of 83% of buyers we surveyed across the country. “Change is inevitable. Growth is optional.” -John C. Maxwell No matter how you feel about Zillow right now… I want you to set it aside for a moment. Put your clients, listings, and prospective buyers at the forefront of your mind. We all know Zillow has built itself a pretty snazzy corner in the Real Estate world, and even if it’s not your favorite name to hear - you have to admit they’ve built some powerful tools that are meant to help your listings get more traffic. Which in turn = more offers. Zillow 3D tours and walkthroughs do just that. As an agent, knowing that the majority of your buyers are likely coming from a search on Zillow wouldn’t that be enough information alone to convince you to use the Zillow 3D tours and walkthrough? If not, continue reading our top reasons why we believe every listing should have Zillow 3D tours and walkthroughs. When you add a Zillow Walkthrough or 3D Home Tour to your listing you’ll get more traffic and be prioritized in the search engine results. Zillow even has an option now where buyers can select to only view properties that have one of these tour options. The stats don’t lie. Based on data from 2021 listings with 3D Home Tours were saved 57% more times and got on average 45% more views than homes without. If that’s not reason enough to add them to your next order — read on my friends. The reality is buyers these days want 3D tours. Over the next decade, we predict that every listing will have some form of 3D tour. If you want to stay current with today's marketing strategies, it's time to embrace the era of 3D home tours. Zillow and Realtor.com, two of the biggest listing platforms, are playing an active role in standardizing 3D tours for properties. Through several studies, Zillow has proven that when other variables are held constant, properties with 3D tours sell faster and at higher prices 61% of buyers said they wished more listings included 3D tours and 46% of millennial buyers said they would be confident making an offer on a home they toured virtually. Zillow walkthroughs and 3D tours are significantly cheaper than other market competitors such as 3D Matterport tours. Typically costing upwards of $150 less. There is nothing you need to do as an agent to get these tours posted to your listing. When you partner with a Zillow-certified photographer like RE PIXS, your tours will automatically be uploaded to your listings and posted on Zillow when your listing goes live. If you’re on a budget and don’t want to pay for these extra services you can create these tours all on your own right from your phone. View the how-to guide here. Covid-19 brought a radical shift to consumer expectations, especially in real estate. The demand for digital transactions and 3D tours for properties rose to an all-time high. Brokerages reported up to a 494% increase in agent-led 3D tours during the peak demand. According to Kori Covrigaru of PlanOmatic, we are going to see more adoption of smart home technology and self-showings, and we will continue to see more investors embrace 3D virtual tours. 3D is just scratching the surface in the single-family rental industry, and in five years, he predicts that every property will have a 3D tour that will be used for both operations and marketing purposes. “The secret of change is to focus all of your energy not on fighting the old, but on building the new” -Socrates Real Estate lingo is tricky enough, and when it comes to walkthroughs, virtual tours, 3D tours, videos, etc. It can get even more confusing. We’ve got your back though! And are excited to explain the differences to you. And now that you know all the reasons as to why we think you should add a Zillow 3D tour and Walkthrough to your next listing… let's get into the nitty-gritty of what Zillow tours & walkthroughs actually are. What is a Zillow 3D Tour and how is it made? In all reality, a Zillow 3D tour isn't really "3D" at all. It's a compilation of panoramic photos stitched together to create a “3D” effect of the home. Often times it is made by taking a cell phone and moving from one side of the room to another. If you work with a professional company like RE PIXS they will use a special panoramic camera to capture a high-quality view of the room. Like this: These are extremely simple tours that don't take much time to create. If you want to create an actual 3D model of a property find a photography company that offers 3D Matterport. How is a Zillow 3D Tour different from a Matterport 3D Tour? Like we mentioned above, a Zillow tour is a compilation of photos stitched together. There is no 3D data collected in this process. However, a 3D Matterport creates a true 3D model of the home/property using infrared sensors and 8 high-quality cameras at once. A Matterport operator will move to different points throughout the property and create a 3D map using thousands of data points, after the scan is complete this information is uploaded and rendered into the 3D Matterport model like this one: Check out our blog post "Pivot your Real Estate Business with 3D Matterport Tours" to learn more about 3D Matterports and what listings you should use them on. What is a Zillow Walkthrough and how is it made? It is a simple video captured by a videographer walking room to room inside the home, typically shot on a smartphone. It is similar to what you would expect if a friend was giving you a FaceTime tour of a property. This video is really helpful for prospective buyers to get a feel of the layout of the home in a way that photos can't. However, these aren't the most glamorous video options for your listing, and you can't use them on any other platforms besides Zillow. If you want a nice video for marketing purposes that you can use across all platforms we would recommend an internal video. Which is also a service we offer at RE PIXS! How is a Zillow Walkthrough different from an Internal Video? An internal video is basically a mini-movie of your listing, both inside and outside of the home with a professional camera. Which is then edited together to create a beautiful video tour of your listing. An internal video is significantly higher quality than a Zillow walkthrough and can actually be uploaded to Zillow as a "walkthrough" by a Zillow-Certified photography company like us. Check out our blog "Virtual Tours: Whats the Difference" to see examples and learn more. Now that you have the inside scoop on Zillow 3D tours and walkthroughs, we highly encourage you to try them on your next listing and see the results for yourself. It's no secret why all of our top clients use Zillow 3D tours and walkthroughs on ALL of their listings. Research & References: www.zillow.com https://www.housingwire.com/articles/more-homebuyers-would-buy-sight-unseen-thanks-to-virtual-tours https://www.forbes.com/sites/forbesbizcouncil/2021/11/03/15-real-estate-pros-share-their-market-prediction-trends-for-2022-and-beyond/?sh=79b3fc1f2e3f https://www.asteroom.com/en/blog/08d93a03-42e3-4231-8b96-dc565234e21d

Wow! It's hard to believe that this major milestone is here. If I had to pick one word to describe this last decade it would be "growth". A lot can happen in a 10-year span, there have been high highs, low lows, and some lessons in between. You'll enjoy this blog post if you want to see some behind the scenes of RE PIXS & if you want to learn the secrets of how this business has grown and thrived over an entire decade. Throughout it all, I just want to take a moment to say: Thank you. Thank you to the management and office team of RE PIXS who have continually pushed forward through all the different challenges we have faced as a small business. Not a day goes by where I don't feel grateful for all the unique ways each person has impacted this team. Our "growing pains" have been a walk in the park with the people we have in our office staff. So much happens behind the scenes of a business and I couldn't be more grateful for each and every person that has been involved in creating and developing the systems, processes, and team we have today. RE PIXS OFFICE TEAM Thank you to our team of photographers; we wouldn't be who we are today without you. With over 10,000 photoshoots under our belt, it's safe to say we are real estate photography experts. We have it locked down to a science. It's been amazing to watch our team members grow in their passion for photography and video. Day in and day out the photographers of RE PIXS work hard to produce the best possible media for our clients. RE PIXS PHOTOGRAPHY TEAM Thank you to our editing team that works tirelessly behind the screen to work magic on our photos, making them into the best version possible. It truly is magic what you do. For those of you who don't know - our editing team often works the nightshift to ensure your photos are delivered the next day. And a special shout-out to KP, for a long time he was a one-man show pumping out edits each night, and now we have the honor of having him as our senior editor who is developing a world-class editing team. Thank you, KP for getting RE PIXS to run like a well-oiled machine. RE PIXS EDITING TEAM And last but absolutely not least - THANK YOU to our clients who have entrusted us with your Real Estate marketing over the last decade. We have clients today that have been with us consistently for over 10 years, and we are beyond grateful for your support. Thank you to each and every one of you who has supported RE PIXS over the last decade. We are proud to work with people like YOU. Owning and running a small business is not for the faint of heart. If you're at the beginning of your entrepreneurial journey and want to get the inside scoop on the tools we have used to grow and thrive throughout the last decade - you'll love our new mini-course: The Intentional Week! In this audio course, I (Ashley Owner of RE PIXS) share the foundational tools I've used to create a business and life that I love. Sign up today for as little as $29.99!

If you’re like me, you probably feel like 2021 gave you a run for your money. Honestly, after 2020, I thought this last year was going to be smooth sailing… boy was I wrong! 2021 came with many of its own unique challenges, and I remember thinking “will it ever get easier?” and I’ve discovered that the answer is “no”. Challenges in life don’t get easier, they just show up differently. I’m sure after the last couple of years you’ve also realized that there is no way to prevent the unexpected challenges or a magical way to avoid them all together. There are always going to be things that move us off track, wreck our routines, and throw us for a loop. But at the end of the day, it's not the challenges that hold us back - it’s ourselves. Our success in business and in life is directly related to the way we move through difficult seasons. It’s the way we put one foot in front of the other when we feel like we can’t go another inch. Although challenges are often difficult, and sometimes unbearable… even the worst seasons aren’t actually bad at all. They teach us what we’re made of, what we’re capable of overcoming, and how strong we truly are. These seasons push us to grow, adapt, and pivot in ways we never would on our own. If you’ve had a year (like me) that has completely thrown you off course, it's okay, you’re not alone. After 10 years in business (ahh that makes me sentimental) I’ve learned that there are a few specific tools you need to master in order to succeed. Confidence that you have everything inside of you to accomplish anything you set your mind to. A clear vision so that you know what you’re working towards both personally and professionally Awareness of your bad habits and clarity on what holds you back The ability to extract what is in your head and heart and put it onto paper and into motion An Intentional Plan for your week that will help move you forward And a routine that works specifically for you to promote consistency You’re probably thinking “yeah that all sounds great in theory… but where do I start?” That’s where I come in! I’ve curated a set of lessons in The Intentional Week Mini-Course that teaches these exact skills. My hope is that these simple tactics will help you skip some of the hardships that I’ve experienced along the way, and put you on the fast track towards creating a business and life that you love. Maybe you’re just starting your entrepreneurial journey, maybe you’ve been in business for a while and are just feeling off-kilter, or maybe you don’t have a business at all! Either way, the tools I share in this mini-course will help you lay the foundation for curating an intentional life. If you’re done with the excuses and ready to make this year the best year yet, (In business and in life!) I have an opportunity for you, right here, right now, that will help you realign with your purpose and move towards the life of your dreams! And best of all? You have it in you. All of it. Everything you need to create the life you’ve always wanted is within you waiting to break free. I know so because I’ve been in your shoes. There was no magic wand or secret trick that helped me on this journey. However, there are new skills, new habits, and new ways of thinking that have truly changed my life. I’m going to give you the inside scoop on how I clear the brain-clutter, plan my weeks, pivot when challenges arise and make space to live intentionally in this mini-course. If you need help getting back on track, then The Intentional Week Mini-course is just for you! Sign up for The Intentional Week mini-course today!

As a Realtor, when you post to social media (specifically for your business) the intent behind your posts are most likely a mixture of one of these topics: promoting a listing, getting leads, educating your followers, or showcasing you and your brand. Social media is a powerful free tool that, when used right, can be an entire salesforce for your business. Have you ever wondered why some people's post get all kinds of engagement, while you put yourself out there and get minimal responses? If so, we're here to help you refine your social media posts by explaining the process behind intentional caption writing and purposeful content planning. With these simple tips, you'll be able to ramp up your engagement and leads in no time! We see many Realtors posting content without a solid strategy in place. It is important to determine your plan prior to posting. I'm sure you've heard the terms content planning and content strategy used interchangeably, however, they're very different! What is a content plan? A content plan is simply a schedule you intend to follow throughout any given length of time. This is the easy part! You can do a quick Google search to learn the best post-scheduling times for each social media platform, or you can join the waiting list for our Online Course called Intentional Marketing for Realtors, where we break down the exact tools and processes we use for our content planning. And as a bonus for joining our course waitlist, we will send you a FREE content planning calendar! What is content strategy? Content strategy is the step before the plan, where you determine the why behind your posts. AKA - "Why am I posting this"? To be completely honest, our purpose behind this blog post is to educate our audience (you) and explore the opportunities you have in front of you to grow your brand. We are also introducing you to our upcoming online course designed specifically for Realtors who want to enhance their online presence. This is the difference between planning vs strategy. When you sit down to post to social media you should ask yourself "who is going to be reading this?", "How will my ideal audience find this post?", "What are the results I'd like from this?", And "how will I ask for said results in non-sales-y way?". This brings us to the next piece of content strategy, defining your call to action. What is a call to action? A call to action is simply how you ask your audience to participate in your post. What is your goal behind what you're putting out there online? Do you want potential leads to message you? Do you want people to comment on your post? Try some of these options when asking for engagement (depending on the context of your caption) Add contact buttons in your bio and ask readers to contact you Paste a link in your bio and ask them to visit it Ask a question and ask them to respond in the comments or private message Create a hashtag and encourage them to use it on their posts Connect with your followers and encourage them to tag you in their posts or stories Create valuable content they can save for later Remember that not everything you post is meant to lead to a sale. If you're using social media properly, your main focus should be building relationships. Even relationships need a little nudge from time to time. Your call to action can be anything that encourages your audience to react to your post. Did you know that on Instagram different reactions are valued as more important than others? According to the Instagram algorithm (as of 2021) a "save" is the best type of engagement, followed by a share, then a comment, then a like. Be sure to create some educational content that inspires your audience to save your post! BONUS TIP: Follow your ideal clients and your current followers. Since Instagram prioritizes relationships, when both parties follow each other, the algorithm will make your posts appear more frequently in their feed and vice versa. Caption Writing Now, let's take it back a few steps. Before you can have a successful call to action you must first have a compelling caption that grabs the reader's attention along with a strong visual that will get users to stop their scroll. Instagram prioritizes posts and ads that get engagement, so the stronger your visuals and captions are, the more likely users will comment/like/share/save which will get your brand in front of more people. Since Instagram shortens captions to the first couple of sentences you want to lead your post with a hook something that will encourage the viewer to click "more" to continue reading. Be sure to infuse your captions with your brand personality! Captions are a great way to establish relationships, build authority, and encourage engagement. Does it include details about you, your company, or your services? Is your caption in alignment with your brand? Does it match your company tone/style? Is there a clear call to action encouraging engagement? Is it easy to read/comprehend? Does your caption share valuable information with your ideal client? Is it written in a way that builds relationships? Thoughtful strategies, intentional captions, a clear call to action, and purposeful content planning will get the right people in front of you and your brand. If you're ready to take your online marketing to the next level, download our free content planning and social media strategy guide to get started today! Don't forget to keep your eyes peeled for the launch of our Intentional Marketing course coming soon!

There are so many different online tools you must learn as a Realtor, it can be really overwhelming to determine which ones are the best to invest your time into. When it comes to social media we believe that Facebook, Instagram, and LinkedIn are the apps you should be on as a Realtor. However, juggling what, when, and where to post to social media during your already busy schedule may be a daunting task. Then you add the pressure to write good captions, post beautiful images, and include some sort of call-to-action that will *hopefully* make your efforts all worth it only to hear crickets :( ugh! We have put together a quick list of the 3 best apps you should be using to improve your social media below! Canva This easy-to-use online content curation tool is a *must* to create a flawless and cohesive social media feed. Canva is a creative drag and drop app with thousands of free templates to customize for any of your online marketing needs. Later Tired of writing captions and posting images every day? Or forgetting to post because you already have so much going on? You’ll want to sign up for Later. This app allows you to schedule out content on all of your social media channels well in advance. We suggest sitting down each month for a couple of hours to plan out your content and then schedule it to post throughout the month. LinkTree Have you ever considered creating a lead magnet for your social media channels? Or thought of how your followers can become actual clients? LinkTree is a fantastic way to generate leads on your Instagram page. Since Instagram only allows one link to show up in your bio, linktree offers a solution to posting multiple links within one direct link. If you’re tired of the guessing games, not having beautifully curated content, and not knowing when to post - we don’t blame you. Social media can be a full-time job if you don’t have the right tools in your back pocket. Our team has been diligently working on a social media course for busy realtors just like you. In this course, we’re going to peel back the curtain on social media and teach you valuable tips and tricks that will improve your online presence AND save you time. If you’re interested in joining the waiting list to be the FIRST to know about it - you can sign up here: